Marketing Made Simple
I watched the BAFTA's. Meryl preening like the cat who got the cream, even after losing a shoe. I still think Su Pollard would have made a better Iron Lady. She'd have brought a real urgency to the role. Accurate impersonation is all very well, but how do we know that behind the scenes Thatcher wasn't going: 'Ooh 'eck Dennis, I've gone and abolished free school milk! They'll never let me be PM now!'?
Instead, Meryl gets her award, and Su's last gig - I am reliably informed - was turning the Christmas lights on in Malvern, yelling 'Hi de hi!' to a crowd of uncomprehending kids. If you'd seen her Lady Macbeth, you'd know what a terrible injustice that is.
Jeremy Vine was talking about spitting in the street, Enfield having outlawed it. A man rang in to say that vomiting on the streets was a far more serious health hazard, and that they should have people patrolling the streets to enforce a ban. I'm not sure how these 'vomit wardens' would actually stop people throwing up, which as far as I am aware is not a wholly voluntary affair. But it might be interesting to see them try.
The next day he was talking about David Cameron's crackdown on binge drinking. As a listener, I felt that what would really have improved the debate was if at least one of the participants had been drunk, perhaps violently so. It would have given the discussion much-needed balance.
Meanwhile, doctors have come up with a few suggestions re: organ donation. One is to keep brain-dead patients 'alive' indefinitely (with their permission, of course) so that they can fish out organs from them at their leisure. From a marketing point of view, this is something of a tough sell. They are calling it 'elective ventilation'. Hmm, not sure that name's going to pull the punters in. How about, just off the top of my head, 'organic farming'? People like that, don't they?
Instead, Meryl gets her award, and Su's last gig - I am reliably informed - was turning the Christmas lights on in Malvern, yelling 'Hi de hi!' to a crowd of uncomprehending kids. If you'd seen her Lady Macbeth, you'd know what a terrible injustice that is.
Jeremy Vine was talking about spitting in the street, Enfield having outlawed it. A man rang in to say that vomiting on the streets was a far more serious health hazard, and that they should have people patrolling the streets to enforce a ban. I'm not sure how these 'vomit wardens' would actually stop people throwing up, which as far as I am aware is not a wholly voluntary affair. But it might be interesting to see them try.
The next day he was talking about David Cameron's crackdown on binge drinking. As a listener, I felt that what would really have improved the debate was if at least one of the participants had been drunk, perhaps violently so. It would have given the discussion much-needed balance.
Meanwhile, doctors have come up with a few suggestions re: organ donation. One is to keep brain-dead patients 'alive' indefinitely (with their permission, of course) so that they can fish out organs from them at their leisure. From a marketing point of view, this is something of a tough sell. They are calling it 'elective ventilation'. Hmm, not sure that name's going to pull the punters in. How about, just off the top of my head, 'organic farming'? People like that, don't they?
posted by martin at 10:21 AM
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