deja vu
I got in on Thursday
and the radio had been retuned from Radio 2 to Magic FM. Every now
and again this happens, as Jeremy Vine fatigue takes its toll. The
reception isn't perfect but this is not without its plus points: my
colleagues can enjoy the wall-to-wall hits and I can enjoy the bursts
of static. Plus certain information that you don't get from Jeremy
Vine: for example, the news that 'Christmas has definitely
come early at Dagenham Motors'. Our listening is further enlivened by
visits to 'the Magic newsroom', but this is not as exciting as it
sounds.
As for the playlist it
is largely aimed at making Radio 2 seem cutting edge, and it
succeeds. In order to refresh my acquaintance with the latest hip new
sounds I found myself once again watching The Official Top
40 on Viva at the weekend. I didn't get to the end – maybe I
should have tackled something less ambitious, like the Official
Top Ten. I didn't even find out
whether Tinie Tempah made it to number one for – as our host, known
only as 'me Danielle' put it – 'the third time today'. The third
time today? How often do they compile the chart nowadays – every
hour? I think she meant he'd be number one for the third time ever,
today. But I wasn't hearing that comma. Standards are slipping.
Sometimes 'me Danielle' couldn't even muster up a video because, so
she said, no official video was available yet. Given the fly-by-night
nature of some of these acts this was understandable, but it even
applied to Cher. Really? It's hard to believe that someone so long in
the tooth would be so careless. But it was so: no 'official' video
for whatever it is she's churning out these days – just
(conceivably) a suppressed YouTube clip of her dancing in her
bedroom.
Perhaps
it says it it all that What Does The Fox Say? was
the best thing on offer. It won't break my heart if I never hear it
again but, if it doesn't really answer the titular question, it has a
lot of fun not doing that. Elsewhere, sound ideas were scuppered by
poor execution. Take Rizzle Kicks' Skip To The Good
Bit – nice title,
shame there unaccountably wasn't
a good bit, only what sounded like the chorus from EMF's Unbelievable
with a mariachi band playing over the top of it.
But
perhaps, strange to think, the charts aren't for embittered
middle-aged men. They need something bland and soothing as porridge.
Oh right yes, Magic FM. I nearly forgot.
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